Run the whole operation. Without the busywork.
Wholara connects inventory, purchasing, pricing, orders, suppliers, customers and fulfillment in one system — then runs the repetitive work on autopilot: replenishment, order entry, price checks, allocation and follow-up.
Operations pulse
Illustrative interface with sample data. Wholara is configured to your catalogue, warehouses and trading rules during onboarding.
Wholara sits across the tools a distributor already runs.
It is not another silo.
One system. Every moving part.
Distribution has never lacked software. It lacks one place where the day actually happens — and someone to do the parts nobody has time for.
Ask an operations manager where a purchase order stands and the answer usually involves four screens, one inbox and a phone call. Ask why a customer was short-shipped and the answer is a spreadsheet nobody updated.
Stock decisions are made blind
On-hand lives in the ERP, incoming lives in an email, committed stock lives in someone's head. Reorder points get set once and quietly go stale as demand shifts.
Buying runs on habit
Buyers reorder what they reordered last month. Slow movers accumulate, fast movers go short, and the cash difference only shows up at quarter end.
Pricing leaks in the gaps
Contract prices, freight, rebates and surcharges are applied by whoever is fastest. Quotes below cost get caught later — or not at all.
Fulfillment breaks at the exception
Ninety-five percent of orders ship on routine. The remaining five percent consume most of the day, because nothing tells the team what to do next.
Today · fragmented
With Wholara · unified
Everything wholesale, finally in sync.
Seven connected modules. One set of records. Change a cost and pricing, margin and reporting already know.
Inventory
Real-time stock by location, available-to-promise, batch and serial tracking, stock cover and dead-stock ageing.
View inventoryPurchasing
Suggested POs by supplier, landed cost, MOQ and deal-break logic, receiving with discrepancy capture, supplier scorecards.
View purchasingPricing
Cost ladders, customer contracts, matrix pricing, freight and surcharge handling, and guardrails that stop below-cost quotes.
View pricingOrders
One queue for EDI, email, portal and rep-entered orders, with credit and stock checks before anything is promised.
View ordersSuppliers
Lead times, fill rate and price movement per supplier, plus rebate tracking and alternates when a source fails.
View suppliersCustomers
Ordering patterns, price file per account, credit position, service history and churn signals in one customer view.
View customersFulfillment
Wave and route planning, allocation rules, short-pick handling, carrier selection and delivery confirmation.
View fulfillmentIntelligence
The agent layer that watches signals, explains what changed and prepares the next action for approval.
See how it decidesAI that closes the loop.
From signal to action — so nothing falls through the cracks between a report and a decision.
A large account doubles its weekly order, or a supplier's lead time moves from ten days to three weeks.
Cover is recalculated against live demand, open POs and committed stock — not against last year's average.
A purchase order, a transfer, a substitute line or a price correction, sized and priced, with the reasoning attached.
Approve, adjust or reject. Every action is logged with who approved it and what happened next.
AI work queue
It explains itself
Every recommendation shows the inputs behind it: demand window, lead time, current cover, committed stock, landed cost and margin impact. No black box you have to trust.
Approval gates you control
Set value thresholds, categories and roles. Anything above a limit waits for a human. Everything below it just happens, with a full audit trail.
Reversible by design
Agent actions are ordinary records. If a recommendation is wrong, you undo it like any other edit — the history stays intact.
See the business before it asks.
Proactive insight with a stated horizon, a stated assumption and an owner — not another dashboard nobody opens.
Predictive inventory risk
Ranked list of SKUs that will fall below service level inside the demand window, with the reason and the size of the gap.
Pressure valve, 1" Stockout risk
Buy with confidence
A purchase recommendation that balances MOQ, deal breaks, freight, cash and lead-time risk — priced and ready to send.
Price every order intelligently
Contract price, matrix price, freight and rebate applied consistently — with a warning before anything ships below cost.
Keep fulfillment moving
Live pick, pack and ship position per order, with holds, short picks and carrier delays surfaced before the customer calls.
Cash and terms visibility
What is tied up in stock, what is committed to suppliers and where payment terms are quietly costing you margin.
Customer movement
Which accounts are growing, which have gone quiet and which are being served below the margin they were priced at.
Start where the pain is loudest.
Most distributors do not switch everything at once. They start with one workflow, prove it in weeks, then widen.
Stop reordering from memory
Replenishment runs from live cover, supplier lead time and real demand instead of the reorder point somebody set two years ago. Buyers review a short list of exceptions instead of rebuilding a purchase plan every Monday.
- Suggestions grouped by supplier so one review produces one PO
- MOQ, deal break and freight considered before the quantity is proposed
- Seasonal and contract demand treated differently from steady lines
Stop re-keying the same order three times
EDI, emailed purchase orders and portal orders land in one queue with prices, availability and credit already checked. Clerks work the exceptions rather than typing the routine.
- Parsed email and PDF orders matched to the right customer and SKU
- Substitutions proposed when the exact line is short
- Confirmations, picking documents and ETAs generated together
Stop discovering margin loss at month end
Every quote and order is priced the same way, using the customer's contract, the current cost and the freight that actually applies. Lines that fall below your floor are flagged at entry, not in a report three weeks later.
- Customer price files with effective dates and approval history
- Cost changes ripple into quotes the same day
- Margin visible per line, order and account
Stop running each branch as its own island
One catalogue, one supplier base and one set of rules across every location, with local flexibility where it is genuinely needed. Transfers, allocations and inter-branch demand become routine instead of political.
- Location-level stock with company-level visibility
- Transfer suggestions when one branch is long and another is short
- Consistent pricing with approved local overrides
Built for the people who carry the day.
Wholara is judged by whether it removes work from four specific desks.
Buy to demand, not to habit
A short exception list replaces hours of spreadsheet building. Supplier terms, lead times and deal breaks are already in the maths.
Know where the day stands
Orders, holds, short picks and late supplier deliveries in one view, with the next action named rather than implied.
Quote without guessing
Availability, price and margin on screen while the customer is still on the phone — including the substitutes that keep the order whole.
See the business in one place
Working capital in stock, service level by branch and margin by account — figures that come from operations, not from a re-keyed report.
Fits the stack you already run.
Keep the systems that are genuinely good at their job. Wholara connects to them and does the deciding in between.
wholara
Three ways to connect
Managed connectors for common systems, scheduled file exchange for the ones that prefer it, and a documented REST API with webhooks for anything bespoke.
ERP as the record, Wholara as the operator
Items, customers, costs and the general ledger can stay in your ERP. Wholara keeps the operational picture and writes confirmed transactions back.
Sync you can actually see
Every sync run is logged with record counts, conflicts and retries, so "did it post?" is a lookup rather than an investigation.
Idempotent by default
Retries do not create duplicate orders or double-posted invoices. Each record carries its source key and revision.
Staged cutover
Run Wholara alongside the current process for a period, compare output, then retire the manual steps when the numbers agree.
Enterprise control. Operational clarity.
Access, history and approval — designed for businesses where one wrong price file is expensive.
Role-based access
Buyers, warehouse staff, inside sales and managers see the records and actions their role allows — enforced at the API, not just the screen.
Audit trails
Every price change, approval, override and agent action is recorded with the user, the timestamp and what changed before and after.
Human approval gates
Value thresholds and rules decide what automation can commit to. Anything above the limit waits for a named approver.
Data isolation and encryption
Tenant data is logically separated, encrypted in transit and at rest, with regional hosting options available for customers that require them.
Security documentation, data-processing terms and a technical review are part of the sales process rather than a PDF you have to take on faith. Request a security review
Wholara is delivered as a hosted platform. Deployment model, hosting region and integration approach are agreed in writing before go-live.
What distributors ask first.
The four questions that decide most evaluations. There are twenty-two more answers in the resource centre.
No. Wholara is an operating layer above your systems of record. Items, costs, customers and the general ledger stay in the ERP; Wholara takes on the operational decisions and writes confirmed transactions back. Replacing an ERP to get better operations is a two-year project that usually is not necessary.
Order validation and pricing checks work as soon as current records are loaded. Replenishment and forecasting improve as history accumulates — usable in the first weeks, materially better after a full seasonal cycle. Typical time to a first automated workflow is measured in weeks, not quarters.
No. Every recommendation shows its inputs — demand window, lead time, cover, committed stock, landed cost, margin impact. You choose what the agent may commit to without review, and anything above your threshold waits for a named approver. Every action, automated or human, is logged and reversible.
Scoped to your catalogue size, number of locations, order volume and integration surface — not per user. You get a written proposal that states its assumptions, the implementation scope and what happens if your volumes change. See how pricing works.
Your operation can run smarter by next quarter.
Thirty minutes is usually enough to see whether Wholara fits. Bring a real catalogue, a real order and a real exception.
wholara.net