One operating system for the whole distribution business.

Inventory

A stock position you can trust at 9am, at 2pm and at month end — across every bin, branch and consignment.

Most distributors lose money in the gap between what the system says is on hand and what is actually available to promise. Committed orders, in-transit transfers, quality holds and unposted receipts all move the real number. Wholara keeps those movements in one place and recalculates availability continuously.

• Availability that means something — on hand, committed, inbound and available-to-promise shown separately, never blended into one misleading figure.
• Location truth — bin, aisle, branch, van stock and consignment inventory in one hierarchy your team already understands.
• Cover, not guesswork — days of cover recalculated from live demand and lead time, with slow movers and dead stock aged explicitly.
• Traceability where it matters — batch, lot, serial and expiry tracking for the categories that require it, without forcing it on the ones that do not.
• Counting that closes — cycle count schedules, variance tolerance and adjustment approval in the same workflow.

Illustrative interface with sample data.

Purchasing

Buying that starts from demand, respects supplier reality and produces a purchase order your supplier can actually fulfil.

Replenishment fails for boring reasons: the reorder point was set once, the lead time changed, the MOQ was ignored, or two branches bought the same item in the same week. Wholara builds suggestions from live cover and supplier terms, then groups them so a buyer reviews a decision rather than typing a document.

• Suggestions by supplier — one review produces one purchase order, with quantity, deal break and delivery date proposed.
• Landed cost built in — freight, duty, surcharge and rebate applied to the true cost used for pricing and margin.
• Approval by value — thresholds by category, buyer or branch, with a full record of who approved what.
• Receiving that matches — receive against the PO, capture short shipments, over-shipments and substitutions, and update supplier performance automatically.
• Supplier collaboration — send the PO, chase the confirmation, log the promise date, and see slippage before it becomes a stockout.

Pricing & margin

One pricing engine, applied consistently — from a counter quote to a contract release to a freight-heavy delivery.

Margin rarely disappears in one dramatic moment. It leaks: a stale cost here, a waived freight charge there, a contract price nobody updated after the last cost increase. Wholara prices every line from the current cost and the customer's actual agreement, and it stops the quote before it goes below your floor.

• Cost ladders — average, latest, replacement and standard cost kept distinct so you can price on the one your business actually uses.
• Customer contracts — negotiated price files with effective dates, expiry, uplift rules and approval history.
• Matrix and tier pricing — price by product group, customer class, quantity band or branch, in the order you define.
• Freight and surcharges — delivery charges, fuel surcharges, small-order fees and pallet charges applied by rule, not by memory.
• Margin guardrails — a floor by category or account. Below it, the order waits for a named approver with a reason attached.
• Rebates and settlements — track supplier rebate accruals and customer rebate obligations so both sides of the margin are visible.

Fulfillment

Getting the right goods onto the right truck — and telling everyone the truth about when it will arrive.

Fulfillment is where promises meet physical reality. Wholara sequences the work, allocates stock by rule, surfaces the short pick before the truck leaves, and keeps the customer informed without anyone composing an email.

• Allocation rules you set — by order priority, customer tier, delivery date, branch proximity or margin, applied consistently.
• Wave and route planning — group picks by zone, carrier cut-off and route so the warehouse works in a sensible order.
• Short picks handled properly — partial ships, backorders, substitutions and split deliveries recorded against the order, with the customer notified.
• Carrier and freight — rate selection, consignment notes and tracking references captured per shipment.
• Delivery confirmation — proof of delivery, failed-delivery reasons and collection status feeding straight back into customer service.
• Substitutions that respect the customer — replacement lines only proposed where the customer's own rules allow them.

Customers

One customer view that combines what they buy, what they are charged, how they are served and what they owe.

In most distributors, the commercial picture of a customer lives in the ERP, the service picture lives in the warehouse team's memory, and the margin picture lives in a spreadsheet. Wholara puts those three together on a single record.

• Ordering patterns — what each account buys, how often, in what quantity and how that is changing.
• The price file that applies — contract, matrix or list price, with the effective dates and the history of who changed it.
• Service history — fill rate, short ships, late deliveries and credits per account, so a complaint has context.
• Credit position — limit, exposure, overdue balance and the orders that will be held if it is breached.
• Churn signals — accounts whose order frequency or basket size is quietly declining, surfaced before they stop ordering.